S.E.M. Is A Great Way To Drive Potential Customers To Your Website; but once they’re there You Need A Powerful, Compelling Landing Page That Converts Them Into Paying Customers.
The Landing Page is simply the page that someone visits; once they’ve clicked on your Ad or Organic Search Result — it’s the first page of your website they will see.
There’s A Great Deal Of Thinking And Psychology That Goes Into A Good Landing Page Design; so it makes sense to hire an expert who understands how to create a page that works — you don’t want to miss out on any opportunities.
A Great Landing Page Will Have These 5 Important Features:
1. A Great Headline and Subheadline, to briefly Capture The Value of Your Product or Service.
2. An Explanation of what you’re offering, together with some context.
3. The Benefits of your offering and how it can help customers.
4. A Description of the Key Features of Your Product or Service.
5. A “Call To Action” (C.T.A.) To Encourage People To Purchase Your Product Or Service.
This Needs To Be Written In A Compelling, Convincing Language; which Speaks To Your Customer’s Specific Needs and Pain Points. It must show them how your offering will solve their problem and make their work easier and more enjoyable.
Landing Pages Really Matter. Over 60% of Businesses Have Six or Fewer Landing Pages. Ideally, You Want A Landing Page For Each Product, Service, or Audience Segment You Are Targeting.
Fewer than half of Businesses Build A New Marketing Page For Each Campaign; which means if you do, you will have a competitive advantage.
Nearly half of Landing Pages have more than one product or service advertised; which isn’t the best practice. Ideally Each Page Should Focus On Just One Business Offering.
Insider Tips for Creating Your Landing Page:
- Restrict Each Landing Page To Just One Product Or Service.
- Create A New Landing Page For Each Search Marketing Campaign You Are Launching.
- Provide A List of Key Features and Benefits to your Content Creator.
- Give Examples of other Landing Pages you like, to your Designer.
- Share details of the type of customer you are trying to attract and what their needs are.
P.S. You Can Do All This, By Using The E1U Life Marketing Platform! Send E-Mail Blasts To You List, Set Up Customized Marketing Campaigns, Create Sales Funnels & Opt-In Pages To Capture Leads, Build Websites and So Much More!
Here´s To Your Success!
The GWC Team
Online Marketing Tools And Services 