Promotional E-Mails are what you use to Promote Your Launch to your Mailing List. It’s the easiest way to Tap Into Your Leads and Generate Sales; provided that your list has already been effectively built up.
Scheduling your Promotional E-Mails ahead of time; can greatly Help Increase The Effectiveness of Your E-Mail Marketing Strategy, which will then Increase your Profits.
Schedule Your Promotional E-Mails
Usually for a Product Launch, you would want to Send Out Teaser E-Mails First. Teaser E-Mails are mainly a way to Create Curiosity and Interest within your Mailing List.
The Way You Craft These E-Mails Is Very Important; as you want to let your prospects know, that something big is coming their way in the near future; without saying exactly what it is.
You want to give lots of hints, without being too obvious or giving away too much – this is to pique their curiosity and also build suspense.
For your first Teaser E-Mail; you can expect to start sending it out, a couple of weeks or at least a week before your Projected Launch Date.
Some people choose to send out two or three Teaser E-Mails during the Pre-Launch Period, so plan your schedule ahead of time. You want to space them out a bit and schedule them at the right time. This is so that you can steadily build hype among your prospects.
Split Test
Split Testing is a method of conducting a controlled, randomized experiment; With The Goal of Improving The Metrics of A Website, such as Clicks, Conversion Rates and Purchase Rates.
This is what Internet Marketers will usually do to improve their Sales Page. When The Clicks or Conversion Rates to your page become stagnant after some time; you can Conduct Split Tests to Improve Your Sales Page and breathe new life into it.
Here Are Some Factors You Can Test To Improve Your Sales Page:
1. Color Scheme
You Can Test The Color Scheme of Your Sales Page. You may not have noticed this before, but It Does Affect The Conversion Rates of Your Sales Page. This is a vital factor; which some Internet Marketers might overlook.
For instance, let’s discuss the color of your “buy button”. Did you know that researchers have found that the most converting color scheme for a “buy button” is actually orange?
This Can Be Applied To Your “Sign Up Button” In Your Squeeze Page As Well. The Orange Color, is more likely to catch the attention of your visitors. You can conduct a Split Test on this as well; and verify the results for yourself.
Try one Sales Page with an Orange “buy button” and another one with a green “buy button”, for example.
2. Sales Letter Formats
You can also conduct a Split Test with the format of your Sales Letter.
There Are 3 Types of Sales Letter Formats:
- Pure Video
- Hybrid
a. The First Type is a Sales Letter that contains only Text or Copy in The Sales Page. This type of Sales Letter is usually used when there are a lot of Testimonials and Endorsements from The Clients and JV Partners.
b. The Second Type is a Video Sales Letter. When Visitors arrive at your Sales Page, all that they can see is just a Video. This Video tells the story and sells your product. The duration of the video can be anywhere from 10 minutes to a whole hour.
c. Lastly, a Hybrid Sales Letter is the combination of a Pure Copy and a Pure Video Sales Letter. This has become commonly used in Online Businesses. Nowadays, people run on a very tight schedule, and they don’t have time to read all the text in your Sales Page.
Hence, Marketers Use Video To Sell. And for people who don’t have the time to sit through your video; can always skim through your copy.
You Can Conduct A Split Test to see which of these three formats increases your Conversion Rate the most!
Here’s To Your Success!
The GWC Team
Online Marketing Tools And Services 