Researching Audiences And Value Propositions.

Your First Step Should Be To Research Your Audience (the people you want to sell to) and Come Up With Your Value Proposition.

Researching Audiences & Value Propositions

A Value Proposition is a Promise of What Value Your Product or Service Will Deliver. When doing Audience Research, you should Develop Buyer Personas.

These Are Living, Breathing, Semi-Fictional Representations of Your Ideal Customers. They include demographic information, but They Also Inform Your Team of Your Audience’s Values, Habits, Lifestyles, and Pain Points.

Learn How To Define Your Target Audience

Once you have Buyer Personas, you can craft your Value Proposition, to address their specific needs.

For example, If You Intend To Sell A Tme-Saving App To Busy Young Professionals; you can craft your Value Proposition to inform them of how your product will make their lives easier and more productive.

You’ll use your Buyer Personas and your Value Proposition, throughout your Go To Market Strategy and even after you’ve established yourself in The Market.

Key Takeaways:

• To Reach Your Market, You Must First Research Your Audience and Develop A Value Proposition.
• Buyer Personas Can Help You Speak Directly To Your Audience.
• You Should Use Your Buyer Personas and Your Value Proposition; for All Your Marketing Efforts.

Here’s To Your Success!
The GWC Team