I’ve Created A List Of Criteria, For Creating An Up-Sell; So You Can Avoid Making Common Mistakes. The First Criteria Of An Up-Sell Creation Is, To Put The Price Tag At Least Twice The Minimum Price Of The Front-End Offer.
This is so important, because Your Main Revenue Generator Is The Up-Sell. Now that you’ve put the price of your Up-Sell at least twice the value of your Front-End Offer; you must create a product that’s worth the price. This will be the first criteria you must have in mind when you are searching or brainstorming ideas for your Up-Sell.
When The Price Is High, Buyers Will Expect A Higher Value From This Product, so Make Sure The Value of The Up-Sell is Much Higher Than The Price They Pay for It.
Moving on… Your Up-Sell Must Be Congruent With Your Front-End Offer.
For example: If Your Front-End Offer Is A List Building Guide, your Up-Sell must be something related to it; such as a Lead Generation System. The Up-Sell in this case is congruent; because People Who Own A List, Will Definitely Need A System To Manage Their Subscribers.
The Up-Sell Must Be Something That Complements And Enhances The Front-End Product Offer. Creating An E-Book, enables you to talk further in-depth on topics that are related to your Front-End Product Offer.
For Example: If You Were Purchasing A Lead Generation Video Training Course As The Front-End Offer; and then you were offered, An In-Depth Course Explaining How Search Engine Optimization Works As The Up-Sell; this will complement your Front-End Offer perfectly!
Search Engine Optimization Or SEO Is Something That Every Internet Marketer Would Like To Learn. It’s Valuable, Congruent With The Front-End Offer and Very Popular!
This Is A Technique Known As SCARCITY; where You’ll Create The Sense Of URGENCY, To BUY NOW or it’s GONE FOR EVER!. You Must Always Have This In Mind When Setting Up Your Sales Funnel.
Small Tip: Your Up-Sell Must Include Value-Enhancing-Bonuses (V.E.B.) For The Same Price. Along With The One-Time-Offer Technique, You’ll Make Your Offer Irresistible For The Buyer!
Make Sure That Your Up-Sell Offer Enhances And Complements Your Front-End Product Offer; because The Buyers Will Know Whether The Up-Sell Is Worth The Price Or Not Right Away!
There are many other formats that you can offer as your Up-Sell; such as a Membership Site Access or Even Promote Other People’s Product; Offering It As Your Up-Sell. You Can Set The Membership Site Access As Your Up-Sell 2 or 3.
If you are able to maintain The Membership Site, you are in fact making some Passive and Recurring Income Every Month With It! You’ll need to upload content to the site every month in order to keep The Membership Site running though.
Your Subscribers will expect to learn something new every month, so Send Them Follow Up E-Mails About New Training Coming Their Way Every Month.
You may not have your own product to offer as your Up-Sell yet, but instead of scratching your head not knowing what to offer to your buyers; you can do some research online and Find Somebody Else’s High-End Product To Offer As Your Up-Sell!
Here’s To Your Success!
The GWC Team
Online Marketing Tools And Services 